Gap announced the global launch of its third collection of limited-edition non-fungible tokens (NFTs) in partnership with contemporary artist and former professional soccer player Demit Omphroy. The brand continues to explore new channels to engage customers in the rapidly evolving digital ecosystem.
This spring, Demit launched a limited-edition graphic tee collection
(Gap x Demit) as part of the brand’s Artist Series featuring his unique and recognizable work, and now Demit is launching his first NFTs with Gap. Demit’s art depicts life through vibrant colors and an expressionistic style, seeing the world through his inner child.
“My work is playful, expressive, and simplistic, yet loaded with emotion,” said Artist, Demit Omphroy. “Being able to express myself through a new digital medium and collaborate with Gap, one of the most iconic brands in history, is exciting for me as a creator. I can’t wait to share my first NFT collection with the world.”
“Partnering with unique artists and creators is a cornerstone of our NFT program,” said Chris Goble, Chief Product Officer at Gap. “We are thrilled to collaborate with Demit and to create this vibrant collection of NFTs and product that amplifies his voice and represents his distinct individual style.”
On June 7 at 9am PT / 12pm ET, the experience will kick off with three gamified level drops: Common, Rare and Epic. Common will be on sale for a limited time, for 2 tez (XTZ). Rare will be on sale starting June 9 for 10 tez and Epic on June 14 for 100 tez. The digital collectibles will be available on a first come, first served basis on gap.com/nft.
Rare and Epic levels will be available in more limited editions.
On June 15, the One of a Kind digital auction will begin, featuring single edition digital art and a custom, hand-painted denim jacket by Demit. The auction supports both fiat and tez.
In July, Gap x DOGAMI
NFT wearables will launch as the first fashion collaboration in the petaverse. Digital Gap logo hoodies specifically designed for DOGAMÍ avatars will engage players to express their virtual pet’s individual style that will have a direct impact on game stats.