In recent times, we’ve seen a critical point get reached within the Tezos ecosystem. Creating opportunities to drive further utility of the tez have resulted in higher on-chain metrics than were previously thought possible. All this has been met organically and as the Tezos network continues to grow and evolve, so have network effects.
In this post, we’re going to take a look at a Tezos-native NFT platform that has sprung up recently and partnered
with a large french football team, FC Nantes. Additionally, we will explore how European banks and select enterprises are starting to embrace Tezos.
Golden Goals x FC Nantes
The NFT space has been met with robust growth over the past few years. It’s no secret that from an economic and environmental standpoint, Tezos has begun extracting heaps of value from other established networks/platforms. The shift and onboarding of numerous artists towards hic et nunc
in just a few months of inception can be characterized at best as the beginning stages of a digital renaissance.
That said, this movement has stretched far and wide to the culmination of established household names like Red Bull Racing Honda, McLaren Racing, and artists of the likes of Doja Cat, Quincy Jones, and more taking an interest in utilizing the Tezos network for NFT’s. At some point, one has to sit back and consider that the motivations of these entities are not purely bias-formed or financial.
Tezos is genuinely beginning to be noticed for what it offers today that other platforms have promised tomorrow. One can amalgamate that same point with the size of the communities being formed within these platforms and their set of shared beliefs and you run into something truly organic and welcoming.
Welcoming it is, to a new NFT-based platform on Tezos known as Golden Goals. The platform has just launched
on Tezos and pivots itself as a Football-focused NFT marketplace with the goal of enriching fandom in club support within football.
In efforts to aid the launch, Golden Goals has already partnered with a premier football club, FC Nantes
. Representing the Northwest France region, FC Nantes has an impressive track record of eight Ligue 1 trophies, three time winners of the Coupe de France, and other titles.
With interest already garnered around Formula 1 racing, Baseball, the addition of a premier football club towards Tezos; FC Nantes and Golden Goals comes as an increasing penetration into the mainstream culture.
Further Enterprise Adoption of the Tezos Network
Enterprises and governments utilizing Tezos is not something we’re necessarily unaccustomed
to. This particular sector has been met with lots of interest
in security token offerings, an interest that has resulted in upwards of $4B in planned offerings slated to take place on Tezos.
As the regulatory environment is still nascent, we’ve seen interest in STO’s move slowly and more of a focus taken on building out the infrastructure to handle the potential load these assets could bring once the sector becomes established.
That said, recently we learned of three European banks teaming together for the development of a new token standard on Tezos, DAR-1. This standard will essentially enable users to implement essential regulatory functions required for the traditional financial markets. Requirements such as KYC, AML and governance will be supported under the new standard.
Stijn Vander Straeten, CEO of Storage Infrastructure at Crypto Finance Group shared a few words on the news in a press release
This work by Crypto Finance, InCore Bank, and Inacta is a tangible example of how FA2 on Tezos broadens the potential for tokenisation significantly. The launch of these Tezos use cases for the financial sector make innovative, compliant on-chain financial products a reality today.