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The Baking Sheet - Issue #70

The Baking Sheet - Issue #70
By Tezos Commons • Issue #70 • View online
Keep your friends close, and your NFTs even closer

Welcome to this week’s issue of ‘The Baking Sheet’, this week kicked off three big announcements for NFTs on Tezos so let’s get right into it!
Tezos x McLaren
McLaren Racing launches the ‘McLaren Racing Collective’ platform built on Tezos as part of a digital collectible program.
McLaren Racing today announced the launch of ‘McLaren Racing Collective,’ an innovative platform where fans and collectors can purchase McLaren Racing digital collectibles or non-fungible tokens (NFTs). The platform will serve as McLaren Racing’s official location for numerous opportunities to own a piece of McLaren Racing for the long term. The first drop will allow fans and blockchain enthusiasts alike to purchase different components of the MCL35M 2021 Formula 1 race car built from official McLaren Racing CAD. 
The first person to complete a full MCL35M will win a VIP trip to a 2022 Formula 1 grand prix. This will be the first of many drops and campaigns, as the team looks to integrate this marketplace into McLaren Racing’s long-term fan engagement strategy. 
Lindsey Eckhouse, Director, Licensing, ecommerce and esports, McLaren Racing, said:
“We are excited to launch McLaren Racing Collective, which allows us to engage our fans in an innovative new space. Through NFTs built on the energy-efficient Tezos blockchain, we are creating new ways to evolve our fan experience, and a bespoke McLaren Racing digital collectible marketplace provides people with a brand new way to connect with our team.
“The first NFT drop heroes our papaya-liveried MCL35M F1 car, and gives our fans a fantastic opportunity to own their own piece of McLaren Racing, seeing each component from all angles, while also allowing them to win incredible prizes.”
Tezos x Sweet
Sweet, a leading enterprise NFT solutions provider, announced the integration of Tezos, a leading energy-efficient Proof of Stake  blockchain network, to the Sweet NFT platform. The inaugural Tezos collection on the Sweet NFT Platform unveils an extensive and highly-gamified McLaren Racing Collective NFT fan experience. McLaren Racing fans will be able to collect unique McLaren F1 car parts to build their own NFT McLaren F1 car, all on Sweet and powered by Tezos.
unprecedented views of the MCL35M car parts as true 3D NFTs that can be spun around, fidgeted with, and viewed from all angles. Additionally McLaren Racing has gamified the entire collectors experience as their fans race to collect all the individual 3D car components to unlock the interactive 3D MCL35M Formula One car and access unique fan experiences.
Tom Mizzone, CEO of Sweet, said:
“We built the entire McLaren Racing Collective on Tezos for its ecofriendliness, and its compatibility with broad scale use cases and applications for NFTs.  Tezos allows us to continue to prioritize and maintain a seamless, user-friendly digital collecting experience. We expect to see a large move into Tezos NFTs across many IP holder verticals and marketplaces.”
With the release of this first round series of McLaren Racing collectibles, McLaren joins Sweet’s roster of partners across the National Hockey League, the National Basketball Association, Burger King, Estee Lauder Corporation, Dave & Buster’s, Keb Mo, Lil Pump, Pentatonix, and many more to be announced in the coming weeks.
Tezos x House Guerlain
House Guerlain and MNSTR announced the ‘When matter becomes art’ exhibition at the International Contemporary Art Fair (Foire Internationale d'Art Contemporain - FICA) featuring four groundbreaking NFTs built on the energy-efficient Tezos blockchain.
The NFTs will be displayed in the multi-level House Guerlin exhibition at FICA. FICA is an annual event hosted in Paris, France focused on contemporary art that attracts artists, collectors, and gallerists from all over the world.
For 190 years, Guerlain has explored, innovated and perfected in fragrances, skincare, and makeup. Guerlain creations are legendary in the worlds of fragrances, skincare and makeup, all signed by a distinctive culture of beauty, an unwavering attachment to “Made in France” and with total respect for the craft of artists and artisans alike. 
This Week in the Tezos Ecosystem
This Week in Tezos Development
Tezos India Fellowship 2.0 demo day.
With 10+ project submissions, we’re looking forward to seeing the innovative solutions developed on the #Tezos. Stay tuned and join us for our demo day to find out more.
Date: 20 and 22 Oct 2021
Time: 3 PM - 5 PM IST
Streaming Link:
Follow Tezos India Twitter for the latest updates on each project!
Now Streaming
TezTalks Live #34 - Kolibri
TezTalks Live #34 - Kolibri
Keefer and Ryan of Hover Labs will dive into the latest of the popular Tezos DeFi platform, Kolibri FInance and demo Kolibri DAO
Trending on Tezos Agora
Tezos NFT Project: Distributed Consciousness
Distributed Consciousness is a collection of 256 (2^8) unique Tentacular Critters 🐙 created in collaboration with Artificial Intelligence / Machine Learning, spawned on the Tezos blockchain (and hiding a surprise secret!).
“I see octopuses quite often when I go snorkeling in the Mediterranean, but usually at depths greater than 3m, where only a very narrow bandwidth of sunlight can reach, removing all color. The other day I saw one on a rock just a few cm from the surface, under a full spectrum of sunlight. It flashed at me the most intense colors. It blew my mind.” - Memo Akten
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