The Baking Sheet - Issue #49

Red Bull Racing x Tezos. Vroom vroom.. 🏎️

Welcome to this week's issue of the The Baking Sheet! This week was met with an incredible announcement from Red Bull Racing that selected Tezos for its new NFT fan experience and branding on its F1 Honda car. If there is one company that understands the power of guerilla marketing and building a brand, its Red Bull. Sergio Perez, Red Bull Racing driver, displayed incredible precision in cornering which went viral all over the internet. Without further ado, let's dive into the multi-year technical partnership between Tezos and Red Bull Racing

Tezos x Red Bull Racing

Red Bull Racing Honda today confirms a new multi-year technical partnership with Tezos, as the Team’s Official Blockchain Partner. The energy efficient blockchain Tezos has been selected by the Team to build its first ever NFT fan experience. Tezos is a pioneering and energy efficient open-source blockchain for assets and applications that, similar to Formula One, is constantly evolving with the very latest industry advancements. By design, Tezos uses a more energy efficient approach to secure its network which means it can operate cleanly, with minimal energy consumption and a negligible carbon footprint.

The core technical features of performance and energy efficient design, which are critical elements for the Team both on and off track, proved key in Red Bull Racing Honda’s selection of Tezos, who are rapidly becoming one of the leading blockchain choices for large franchises and brands worldwide as they seek to leverage the power of blockchain in a secure, scalable, upgradeable and sustainable way.

As part of this initiative, Red Bull Racing Honda will launch the Team’s first ever range of digital collectible NFTs exclusively on the Tezos blockchain. With Grand Prix fans still impacted by the global pandemic, the Team is constantly looking to provide new, unique and immersive experiences as part of its fan engagement platform.

Christian Horner, Red Bull Racing Honda Team Principal and CEO, said:

“In Formula One innovation is a constant, with cars evolving and developing from race to race and Tezos is no different. Designed to self-upgrade, Tezos’ ability to remain at the cutting edge of blockchain technology makes it a natural fit for Red Bull Racing Honda. Crucially, its energy-efficient design also matches our own long-term future environmental ambitions, and as Formula One moves towards carbon neutrality, the low-impact methodology pioneered by Tezos will be a valuable asset. Additionally, Tezos will help us maximize our engagement with our fans through the development of NFTs. This is a hugely exciting space in which we’ve been looking for the right partner and in Tezos we strongly believe we’ve picked a winner that will help us give our fans a new, unique and innovative way to connect with the Team.”

Hubertus Thonhauser, Chair at Tezos Foundation, said:

“We are excited that Red Bull Racing Honda has selected Tezos as the exclusive platform for this partnership and we are looking forward to welcoming them into the fast growing ecosystem of brands building NFT platforms on Tezos. The Tezos blockchain is designed to evolve and adapt, doing so with security and performance in mind and in the most efficient ways possible. These principles are perfectly mirrored in the Red Bull Racing Honda team, and this is why we believe this to be a winning partnership.”

This Week in the Tezos Ecosystem

What is a hicathon? Simple! It's a hackathon centered around the development of hicetnunc! Now that that is clear, what's supposed to happen at the event? Volunteers from around the web have come together to talk about and work on development of the platform

Kolibri is an algorithmic stablecoin based on Tezos that was launched earlier this year. It has quickly become one of the most popular DeFi projects on Tezos, with over $10M in TVL locked.

Investor Onboarding and Digital Transfer Agent provider Vertalo Connects and Enables the Digital Asset Securities Ecosystem through its API-first B2B SaaS platform

Cobo, one of the largest crypto asset management platforms based in China, is working with TZ APAC, a leading Asia-based public blockchain consultancy supporting the Tezos ecosystem, to help expand Cobo's integrated product offering to enterprises.

In collaboration with TQ Tezos, we introduced a rewards program for the Tezos Community in which up to 5000 tez will given to contributors across various categories.

We are committed to working towards an open and inclusive community that promotes active participation in the ecological development of Tezos.

There are major token holders in every cryptocurrency network, and Tezos is no exception.

This Week in Tezos Development

At Spruce, we’re building the most secure and convenient way for developers to share authentic data. Here’s the latest from our development efforts: Tezos Profiles (TZP) is an in-development web…

Go SDK for the Tezos blockchain. Powerful, easy-to-use, and well suited for high-performance applications.

Leverage the TzStats Golang SDK to fully integrate Tezos data with the ease and efficiency Go is widely known for.

Learn more about the latest version 9 of the TzStats Tezos Data API, released along with a flurry of new features and products.

Now Streaming

Trending on Tezos Agora

We present the First DApp tutorial to learn how to develop a first DApp on Tezos. This first DApp deals with an auction process to transfer the ownership of a digital NFT-like asset.

All, I’ve reworked the design based on the feedback here and in discussions within Nomadic and Marigold. I’ve updated the TZIP and made a new MR.

Transfer and call

Key points

SmartPy team proposed as new TZIP inspired by ERC677 with a transfer_and_call entry-point.

You can read the whole here.

Here is the merge request.

Here is a example of a scenario using it…

Hicathon - a collaborative hackathon for HEN